Curriculum
- 2 Sections
- 15 Lessons
- 52 Weeks
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- First SemesterThe First Semester provides students with a comprehensive foundation in marketing management. It introduces the core concepts, principles, and analytical frameworks that underpin modern marketing practice. Students will examine the marketing environment, understand consumer and organizational buying behavior, and learn how firms gather and analyze market information. Emphasis is placed on market segmentation, targeting, and positioning, as well as product and brand management. By the end of the semester, students will be equipped to analyze markets, identify customer needs, and develop value propositions that form the basis of effective marketing decisions.7
- 1.1MN 101 – Introduction to Marketing Management – 2 Units
- 1.2MN 102 – Marketing Environment Analysis – 2 Units
- 1.3MN 103 – Consumer Behavior – 2 Units
- 1.4Mn 104 – Business-to-Business (B2B) Marketing – 2 Units
- 1.5MN 105 – Marketing Research and Information Systems – 2 Units
- 1.6MN 106 – Market Segmentation, Targeting, and Positioning – 2 Units
- 1.7MN 107 – Product and Brand Management – 2 Units
- Second SemesterThe Second Semester builds on the foundational knowledge acquired earlier and focuses on strategic decision-making and practical application. Students will explore pricing strategies, marketing channels, and integrated marketing communications, including digital and social media marketing. The semester emphasizes marketing strategy formulation, global and international marketing considerations, and contemporary issues such as sustainability and ethical marketing. By the end of the semester, students will be able to design, implement, and evaluate comprehensive marketing strategies in both domestic and international contexts.8
- 2.1MN 108 – Pricing Management – 2 Units
- 2.2MN 109 – Marketing Channels and Supply Chain Management – 2 Units
- 2.3MN 110 – Integrated Marketing Communications – 2 Units
- 2.4MN 111 – Digital and Social Media Marketing – 2 Units
- 2.5MN 112 – Marketing Strategy and Planning – 2 Units
- 2.6MN 113 – International and Global Marketing – 2 Units
- 2.7MN 114 – Contemporary Issues and Sustainable Marketing – 2 Units
- 2.8MN 116 – Project
MN 114 – Contemporary Issues and Sustainable Marketing – 2 Units
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